Calculate your fair sponsorship rate based on followers, engagement rate, and platform to build your rate card.
Influencer pricing depends on platform, follower count, engagement rate, niche, and deliverables. The most common pricing model is cost per 1,000 followers, but top creators increasingly price based on performance metrics like guaranteed impressions or click-through rates.
| Influencer Tier | Followers | IG Post Rate | TikTok Rate |
|---|---|---|---|
| Nano | 1K – 10K | $50 – $250 | $30 – $200 |
| Micro | 10K – 50K | $250 – $1,000 | $200 – $800 |
| Mid-tier | 50K – 500K | $1,000 – $5,000 | $800 – $4,000 |
| Macro | 500K – 1M | $5,000 – $15,000 | $4,000 – $12,000 |
| Mega / Celebrity | 1M+ | $15,000+ | $12,000+ |
Not all followers are valued equally by advertisers. A finance creator with 50K followers often earns 2–3x more per sponsored post than an entertainment creator with 50K followers, because finance audiences have higher purchasing intent and advertiser CPMs are higher.
A strong rate card should include: your media kit (audience demographics, engagement metrics, past brand work), pricing for each content format (static post, carousel, Reel, Story, YouTube integration), bundle pricing for multi-platform campaigns, and add-ons like usage rights (+30–100%), exclusivity periods (+20–50%), and whitelisting/spark ads (+25–50%). Always present a range rather than a fixed price to leave room for negotiation.
A common starting formula for US influencers: $10–$20 per 1,000 followers for Instagram, $8–$15 per 1K for TikTok, and $20–$50 per 1K for YouTube. These rates increase significantly with higher engagement rates, niche premium (finance pays 2x entertainment), and proven conversion track records. Always price your value, not just your follower count.
Key factors: follower count, engagement rate (most important), audience demographics (US audience = higher rates), content niche (finance, tech, health pay more), content format (video > carousel > static), usage rights (if brand repurposes your content), exclusivity period, and your track record of driving sales or conversions.
A professional rate card should include: your name/brand, follower count + engagement rate, audience demographics (age, location, gender), content formats offered (post, story, reel, video), pricing for each format, bundle deals, usage rights terms, and timeline. Use this calculator to set base rates, then adjust based on your unique value proposition.